All this is partly a language problem. Silicon Valley’s corporations are constantly recruiting us to embrace their goals and their language. Corporate capitalists teach us to be more like them, to value efficiency and profitability and forget about values that might matter more in the end. We lack the language that would let us prize the arduous, the uncomfortable, the slow and wandering, the unpredictable, the vulnerable or risky, the intimate, the embodied.

We resist the tyranny of the quantifiable by finding a language that can value all those subtle phenomena that add up to a life worth living. A language not in the sense of a new vocabulary but attention, description, conversation centred on these subtler phenomena and on principles not corrupted by what corporations want us to want.

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Resisting the annexation of our hearts and minds by Silicon Valley requires us not just to set boundaries on our engagement with what they offer, but to cherish the alternatives. Joy in ordinary things, in each other, in embodied life, and the language with which to value it, is essential to this resistance, which is resistance to dehumanisation.