Well, in the least consumer friendly fashion given this court.

The Supreme Court is taking up a case on whether Paramount violated the 1988 Video Privacy Protection Act (VPPA) by disclosing a user’s viewing history to Facebook. The case, Michael Salazar v. Paramount Global, hinges on the law’s definition of the word “consumer.”

Depending on how they rule, this could set us back about a couple of decades!!! :-(

Interesting case. If the plaintiff wins, I suspect this will mean that sites with videos won't be able to use third-party analytics scripts (not just Meta pixel, but also things like Google Analytics), which would be a pretty large change for the industry.

I'd love to see first-party tracking become more popular again. I self-host Plausible for my sites, but I've considered switching to Swetrix.

That's a lot of words to say "this area needs reform"

..... news laws for new mediums