Somehow you read all that and missed the first sentence.

Betteridge's law of headlines is an adage that states: "Any headline that ends in a question mark can be answered by the word no."

I think studies that look at the article's response are going to give a very different outcome than the real world result. The heuristic exists because a lot of news is overhyped halfsense trying to generate clicks (or draw eyeballs in the pre-digital world). So even if the article suggests a yes answer, a no outcome is still probably more likely.

Funny because the guardian insisted for years that carbon capture is our only hope, meanwhile China was the only country cutting emissions despite manufacturing everything anyone on earth demanded