I'm not defending whoever...greenlit this design. But you must admit it's got a way of...abducting attention

What is the big deal?

A whole series of links in a chain that seems to be on autopilot, physically there but mindless, not paying attention. Maybe swamped and saturated with a thousand little things in a thousand little directions, or maybe just an indifferent "Dunno, mate... I just work here".

EDIT: at the end of my little rant, I assumed UK or Australia, because the sign seems unfamiliar to my naive eyes.

I approved this. /s