Funny how people always express surprise when we move into the "find out" phase.

Also, just to point this out, I'm not sure what style guide The Guardian is following here. Levi Strauss & Co. is not "Levi's". Just being generous with the error, as a company, they take a plural verb in British English. So in two words, there are two errors.

That's the free market, assholes. The fascist turd you elected as a president is screwing the whole world with his shitty policies so we, as it is our right, are deciding not to buy american stuff.

Welcome to the find out phase!

My kid was going to buy Levi's wallet until I told him that it's American corporation. Lost a sale there in EU

I switched to Nudie Jeans 10 years ago.

Good

Levis, the new Hugo Boss.