Crossover marketing between Elvira, Mistress of the Dark (Cassandra Peterson) and Coors.

According to Peterson, the Coors family was very religious and deeply uncomfortable with both Peterson's "Mistress of the Dark" occultish branding, and her notoriously ample cleavage. The company insisted on arranging Elvira's long hair to minimize said marketing assets in the ad campaign.

Elvira ran a weekly shlock movie TV series, and her character had its own movie and many other spinoffs and marketing tie-ins to other products.

Before Elvira, there was Vampira (lemmy thread).