It's asbestos, isn't it?

9/10 dentists recommend smoking Viceroys!

nor does Viceroy make this claim

That has to be the least dishonest tobacco ad in the history of tobacco ads. Incredibly low bar obviously. And despite the fact that it's probably a lead, mercury and asbestos filter or something to that effect

The law should include font size into consideration when evaluation ad's truthfulness. Why does it not, I wonder?