I want to be very clear on the studio-wide stance on generative AI, because I know there are many questions about where we stand. We are a craft studio. Our games are made by incredibly talented people, and we do not believe in a world where technology replaces the creativity of humans.

At Creative Assembly we do not use generative AI to create game assets, including AI-generated art. We demand the same of any external developers we work with. The situation with Shogun 2: Complete Edition is being investigated.

I'm sure we will hear what happened, and they won't just "forget"...

Absolutely love the part where he said they don’t use AI and then that they do use AI.