I suppose if you don't already have your own domain/email hosted on your own *nix box, and you use CF, then I guess this is a workable solution. A lot of geeks have just been doing this the old-fashioned way for decades... so seeing a different way to do it looks quite foreign (and a little bit of "why would you do this") to me :p
To me the whole point of custom email+domain is to host it yourself and be free from vendor lock-in like this, but I suppose not everyone's usecase is the same.
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