The agency launched an investigation in February 2020 after receiving multiple complaints from consumer rights organizations. It examined three Google features that were active during the GDPR application period from May 25, 2018, through February 4, 2020.

The features cover permissions that allowed Google to process users’ web and app activity, location history, and location accuracy data:

Web and App Activity – A setting for Google Account holders that allows Google to process activity across its services, potentially including browsing history, search history, and location data.
Location History – An opt-in service that tracks users carrying compatible mobile devices. It can infer visited places, activities, and routes, and displays this information through a private Google Maps Timeline, even when the user is not actively using a Google service.
Location Accuracy – An Android feature that helps a device determine its position more accurately than GPS alone. It is available regardless of whether the user has a Google Account.

The DPC found that Google processed location data through Web & App Activity and Location History without meeting the GDPR’s requirements. At the same time, the company failed to demonstrate compliance with GDPR principles when processing personal data through Location Accuracy.