I don't know enough about the subject to dispute anything on the website (also, tl;dr), but I have my doubts about an AI marketing firm's estimates on the ROI of marketing technologies.
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Yep. That's why FairMail is so great. It can be set up to not open images nor original formatting (HTML) by default. And for web, I hope that CanvasBlocker is enough to everytime appear as separate viewer
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Apparently they found a solution.
In 2026, GTM added enhanced server-side tagging containers that run on Google Cloud or your own infrastructure, sending data to ad platforms via server-to-server APIs rather than browser requests. This bypasses ad blockers entirely while maintaining GDPR compliance through first-party data collection.
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If I understand correctly, that is only info if I was sent the mail, not if I've seen it. And no way to track if I have been on shop's site and what I've bought
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