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[–] 15 points 3 months ago (2 children)

I don't know enough about the subject to dispute anything on the website (also, tl;dr), but I have my doubts about an AI marketing firm's estimates on the ROI of marketing technologies.

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  • [–] [S] 2 points 3 months ago

    The data Is sourced from Meta. Possibly it is a bit inflated, since they sell the service, but I imagine they know what they sell.

    To be fair, I'm not too interested in that number itself; the article is rather interesting since it broadly goes in depth into why and how tracking pixels are used and what is the economy behind them.

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