This seems like a waste of time to me when you could instead focus on Coal or things that matter
What exactly is this PSA telling people? The message seems to just be "screens use electricity, and we're doing vague sustainability research around that".
I think this could have been a spam email and it would have achieved the same outcome. Not to mention that electricity is getting greener by the day, and personal device usage is such a small portion of electricity use it might as well be zero