I can kind of see it. There are a lot of episodes of it now, and there's kind of a plot that starts developing after a while. I watched however many episodes were out as of last October because the American Hysteria podcast did an episode on it and made it sound kind of interesting, and I can see why so many people are a little obsessed with it. It's weirdly compelling even if it leaves you wondering wtf you just put in your brain. Surprised it's Michael Bay attached to direct it and not Uwe Boll though.

This is the video that started it all. There's like 78 of them now. The current ones have between 12-50m views each and the older ones sit around 100-250m each.