I thought it might have something to do with protesting as well, a tad. I mean for sure their costs have gone up, as they have over the years. Exactly because they've kept the price the same on purpose and had that as a marketing point, they could now garner quite a bit of attention towards this tariff-idiocy by finally yielding and raising the price. It's kind of a win-win for them, probably, unless the sales plummet.