Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.

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[–] 3 points 1 year ago

Yeah. This was what finally got me to bite the bullet and cancel prime.now my impulse shopping is way down too, since I get to think “do I want to wait 4 days for this”? So win win in my book.

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