Some people at this time said the "process" was art not the painting hanging in the museum.
I would assume that most people who criticize modern forms of art are criticizing the painting hanging in the museum. The more someone likes modern art, the more likely they are to learn about the artist and the process. The less someone likes modern art, the less they're going to learn about that, so the more the focus will just be on the painting itself.
By making a meme about it you have in fact thought about what art is and aesthetics you prefer. A Pollock painting made you do that.
That's "Pollock the influencer". Influencing has always been part of art, I'm sure. Would Dali's paintings have been as influential if Dali hadn't also been a moustache artist? Probably not. However, I think you invite chaos if you consider things other than the painting hanging in the museum.
Why? Because if "you thought about their art" is a major criterion, then Hitler is an important artist. Look how often people have made memes about Hitler and his art. If you go by how often the artist's art is posted, Hitler's probably a more important artist than Picasso.