You don't have to get a seal. You just push it in. Then quickly pull it out, push it in, pull it out, push it in, ... until the water drains freely again. The pushing-pulling iteration creates enough negative pressure to get the job done quickly without a seal. But don't wear your best clothes.
I always did it wrong, until a plumber showed me how to do it.
(Side note, this is for a european/german toilet. Might be different in the US, US toilets are just insane.)