Tesla for years had more repeat U.S. customers than any other major automotive brand but its loyalty has plunged since CEO Elon Musk endorsed President Donald Trump last summer, according to data from research firm S&P Global Mobility shared exclusively with Reuters.

The data, which has not been previously reported, shows Tesla’s customer loyalty peaked in June 2024, when 73% of Tesla-owning households in the market for a new car bought another Tesla, according to an S&P analysis of vehicle-registration data in all 50 states.

That industry-leading brand loyalty rate started to nosedive in July, that data showed, when Musk endorsed Trump following an assassination attempt in Pennsylvania on the Republican nominee.

you are viewing a single comment's thread
view the rest of the comments
[–] 23 points 1 year ago (5 children)

Last week I saw a Cybertruck with temporary plates and I was so confused by what type of a person would go out today and buy a Cybertruck. It isn't like they're even on sale or anything.

  • source
  • hideshow 5 child comments
  • [–] 15 points 1 year ago (4 children)

    I listened to some podcast a while back that explained why so many businesses were purchasing Cybertrucks, and it turns out there are stacked tax incentives, that due to the immense weight of the truck, it can end up getting 50 or 100% written off as a business expense.

    Here is one of the less scummy links I could find.

  • source
  • parent
  • hideshow 4 child comments
  • [–] 14 points 1 year ago (3 children)

    It almost seems like it was designed specifically to meet these specs.

    Even if a vehicle exceeds 6,000 pounds, it must fall into one of three specific categories to qualify for full Section 179 expensing.

    • Passenger Vehicles with Seating for 9 or More

      Example: Mercedes Sprinter Van (typically used as airport shuttles)

    • Pickup Trucks with a Cargo Bed of at Least 6 Feet that is separate from the passenger compartment

      Tesla Cybertruck falls into this category!

    • Fully Enclosed Vehicles With No Rear Seating

      Example: Amazon delivery vans

  • source
  • parent
  • hideshow 3 child comments
  • [–] 9 points 1 year ago (2 children)

    I feel that is a likely situation, probably once they saw what GVW was going to be. That bed being precisely 6ft is probably a good indicator.

  • source
  • parent
  • hideshow 2 child comments
  • [–] 8 points 1 year ago (1 child)

    It also explains why it's so incredibly stupid looking.

  • source
  • parent
  • hideshow 1 child comment