Yeah, the whole "taking your business elsewhere" is bullshit in the modern world. It might work in a town without internet that has 3 barbers; sure, you take your little protest purchase to another barber maybe it has an impact.

But I've lived in a neighborhood for 6 years where my internet connectivity choices have been Comcast, or DSL. That's not a choice. When the only competitor is equivalent to no service, it's not competition; it's a monopoly.