Price already sucks for everyone. I don't plan to get a new card for several years or build a new PC. And I'm actually on a NVIDIA card.
If AMD and Intel stick around with them having better Linux support I'm more curious about what that'll mean for PC ports, since NVIDIA has been what's been more prioritized with their PC market share.
Remembering the past with stuff like PhysX and hairworks that would suck on non NVIDIA cards, and games getting dlss while FSR often neglected. When they tried to push gsync for a while before luckily freesync became more widespread.