I was peripherally a part of AWC as it was getting started - from the original Karakamia and Paruna sanctuaries around Perth into the new conservancy. I knew the founder, Martin Copley. I spent the first season setting up Mornington Station as AWC took it over in 2003.

It's a great organisation. Very lean on admin budgets, heavily invested in the actual conservative side. Even seeing how big it has gotten in the 20+ years since I was involved, I'm impressed by the 5% target.

The very fact that they're not that well-known even now is a plus as far as I'm concerned. It tells me that they're spending their donation money on conservation and not on advertising.