It's actually pretty controversial, and even as a huge stan for the new women's club world cup, I find this all pretty distasteful from fifa. They've clearly scheduled it specifically to conflict with the olympics to try to unseat its place in the women's soccer calendar, and unlike in men's soccer, the olympics is one of the biggest and most exciting international tournaments. Players treat a gold medal as being as significant, if not more, than a World Cup win. I would be very disappointed to see one of my favorite competitions turned in to a youth friendly tournament.