Is it? It costs more than any (bar-style) iPhone. This is priced less than the Oppo X9 Ultra and Vivo X300 Ultra, similarly to the Samsung Galaxy S26 Ultra and the Xiaomi 17 Ultra, and priced more than the Apple iPhone 18 Pro Max and Google Pixel 11 Pro XL –the problem is the subsect of people who are happy paying this price and cares about privacy are abysmally minute.