I'm not the person you replied to, but even being old enough to understand how huge the campaign was, and how certain ads would run in magazines for specific topics, I still think this one would make for a pretty insane ad, even for a brand that wasn't afraid to get a little "out there."

Which is why I was also suspicious when I noticed there wasn't any fine print at the bottom of this one, because most ads have some, and especially for stuff like alcohol. My first thought was "maybe it's a parody," as the campaign was widely riffed on at the time.

But the truth is even weirder.

The first thing I noticed after doing an image search was the freakin' neckties. Apparently this design was printed on neckties, because someone wearing this would make even more sense, right?

Aside from the ties, all the copies of the "ad" I could find were also lacking the fine print. So what gives? I think this photo I found explains it:

The left page is the back of the "ad," and it's clearly a big envelope, which could be like a gift container for something flat like a tie, I guess?

I still think putting this somewhat edgy design out as an ad would be less likely than printing it on novelty ties that most recipeints would get a chuckle out of and probably never wear.