I know it's not sincere because this part was the lie.
they attempt to explain yet again that showing a price lower than the cost is normal and good?
That didn't happen. Not to mention this article said absolutely nothing about sales tax which is what you were told is the only thing remotely like this, so it's pretty obvious you weren't genuinely confusing the two.
Getting used to something that sucks isn't the same as accepting it. You ask 1000 people if they'd prefer this change, probably 998 would say yes. The 2 saying no would just be because they're used to it.