Lol, labels are plus addressing with fewer steps.

Port87 uses these labeled addresses to deliver your email into the correct label when it arrives.

Using labeled addresses has many advantages over traditional email:

• Email is organized on delivery.
• Labels can have individual settings, like notifications and mark-as-read.
• Labels can be blocked if that address leaks online.
• Phishing attempts are very obvious when they arrive in the wrong label.

Unlike other email services that support subaddressing (also known as plus addressing when the delimiter is "+"), Port87 automatically chooses the right from address when you send a message from a label. Port87 is built around subaddressing, so it is not treated as an afterthought like it is with other services.

- https://port87.help/#a-new-kind-of-email

At least, fewer steps you do to get the same result. If you think of it as extra steps that the software does automatically, then sure. But yes, Rick and Morty is great. :)

I don’t understand your first comment. Are you trying to copy something from the site and it’s not letting you? I don’t have any sort of copy blocker on it.