The biggest fight I've ever had with a friend in my life was when she posted photos of me without my permission and I asked her to take them down. It wasn't anything lascivious, I was just having tea at her house and she posted a picture, but I was going for a minimal digital footprint. She took down the photo and then posted an insane rant about how she was CENSURED and she had to delete a post. It was so petty and I think she felt like she was edgy and people would side with her. She deleted the speech after a few days.
This was before the time of AI, but I wholeheartedly agree with you. No one is entitled to use your photos as content without their permission.