I guess to be more precise in what they are likely referring to, Americans have associated communism with the specific characteristics, real or made up, of previous or existing socialist states.
So when someone not educated in Marxist theory tries to make the distinction between "socialism" and "communism," they're basically saying "No, we're not like those scary Russians and Chinese. We want to be like the civilized social democracies in Europe." In the process they simultaneously:
- Misunderstand what socialism and communism are.
- Play into the right wing narrative that these countries, and therefore any attempt at communism, would just mean authoritarianism even, not realizing that it is neither a critical part of communism in the abstract nor something Western "democracies" are free of.
Not necessarily maliciously. This is a product of the propaganda we've all been exposed to for so long.