"hamburger" or "hamburger meat" is what many people in the US call ground beef. Just as in other places they might call it "mince."

The product proposes to help make one pound of hamburger meat fill a family of 4. It's not as nourishing or effective as adding a bunch of vegetables and spices but it's shelf-stable and quickly prepared.

i think the intent is if you have meat for hamburger it helps stretch it into more meals

It's not for a hamburger. It's basically to make a noodle and ground beef meal that you eat with a fork.

I think the "helper" might have more of a "helping" meaning, as in a helping of hamburger.

Although idk if a noodle burger would be all that bad with the right kind of bread