One memo from one group may not seem that important. But APP has spent years convincing Republican campaigns and donors about the potency of anti-transgender attacks against Democrats. This is despite the fact that transphobia-themed attacks have failed to seal the deal in competitive statewide and House races in 2019, 2020, 2022, 2023, and 2025. Their apparent success in 2024 was more likely a fluke, deployed against a weakened candidate on a shortened timeframe with a deflated base trying to carry the baggage of another president whose popularity was sunk by the rising cost of living.