I'm just waiting for the new Apple TV to be released (when, Apple???) to get one. Unfortunately, they recently cranked up the prices even for the current model: $199 and $249. That means that it's no longer significantly cheaper than nvidia shield pro ($200).
I'm still going to get the Apple TV eventually, but wanted to let you know. The price increase caught me by surprise. If I had known about it and that Apple would delay the new one so much, I would have bought the current model at the old price.