Smoking avatars and online games: how big tobacco targets young people in the metaverse
(www.theguardian.com)
They're so desperate to make the real-life Snowcrash, Ready Player One, Matrix, they haven't even acknowledged how hard metaverse flopped, nor how there's no "smuggling" anything into a virtual "space". They can't stand the idea that what they really made was Worse Second Life 30 Years Later.