Yeah. It also feels like the purest form of the "end user empowerment" angle. A person is playing a game, they think "I wish this game let me fly", they ask the computer, and the computer says "sure, give me a sec. Okay now you can fly". It's not for someone's job, it's not making them more efficient, it's just enhancing their personal bfun during a leisure activity.
Ignoring all the parts that come before that, that's cool 😛