Do they know about algorithmic pricing? Most people don't like the idea of a company charging them more based on how desperate they are.

Do they know about DHS' new Predictive Policing.

Do they know that scammers can use info they gather about them to run scams on their loved ones pretending to be them?

Do they know that there are legitimate reasons to want privacy? Ex. a journalist investigating a politician or corporation, or a single mom trying to keep themselves and their kids away from a crazy ex.

Those who would give up essential liberty to purchase a little temporary safety, deserve neither liberty nor safety.