A lot of scientists are not great communicators. I am much better over text than I am in person... I never shoo anyone away in person but I also understand that in social settings most people only ask what I do out of courtesy rather than genuine interest.

People enjoy the way certain people share their passion. This is a bit overdone for gaming channels focused on kids e.g. pewdiepie but there's also the dude building a hut with Neolithic tools, or tasting rations, trying new foods, or just reacting to fried rice (uncle roger), gardening, or powerwashing. Nilered shares his passion for chemistry in a way a lot of people enjoy but for better or worse I don't think it is about understanding Nature as much as it is connecting with a fellow human.

PhDs are philosophy degrees because whether on purpose or not theses are filled with the personal philosophy of the writer wrapped in the paper of whatever research.