They used to charge you more for unlimited data if you didn't use their modem. Renting their modem plus getting unlimited data was $30/month, but just getting unlimited data with your own modem was $50/month.
Not relevant any more though, as (at least in my area) they completely removed the data caps.
I'm so glad I have a local ISP that provides 10Gbps for cheaper than Comcast's 1Gbps.