I also think - this is the way.

And from my experience, it got easier to discuss with many people. At first there was some hype. It wasn't clear where we'd be going with this... And now we all got some experience in how it affects the workplace atmosphere. How stuff like training new people doesn't really work out anymore. Some of us tried to replace a broken harddrive at home or thought about buying a new gaming computer... And this isn't just some hype and hypothetical discussion anymore, but the real-world effects are slowly trickling in. Makes it easier for me to have a more down-to-earth conversation.
I mean there's still a lot of misinformation out there, and some people uphold crazy beliefs... But that isn't all there is to it, anymore.