It is almost impressive how fundamentally you miss the point of so much going on here. The platform isn’t just the store, it starts with the phone and the OS. Apple has also cultivated a user base that has money and a willingness to spend on the platform. Again, since you keep thinking all of this is so easy, make your own phone, attract your own users, etc. Writing this out has distracted me enough to burn my pancakes. Moving on. Goodbye.