There's a reason he's afraid. And it's because so many people are now shining a lime light on him and he realizes that he may be the fall guy. We've got people showing up to town hall meetings where they discuss Flock with guillotines pulled by bicycles. He doesn't have to get Luigi'd for us to put the fear of whatever deity you care to name in him.
Additionally, the thing you have to realize is, chances are he's got friends. Family. People who are going to start realizing their lives can be tracked and scrutinized. There will be some substantial downsides to being the face of this at some point. Whatever he's getting paid, it won't be enough when his sister finds out her husband's been cheating on her, and that his mom is being stalked by some wackjob cop.