A while back I saw a video by...I wanna say hbomberman, but its been like 5 years, so maybe it was someone else. Their main point was that the left is generally bad at messaging with specific, actionable advice. In comparison, the manosphere is extremely good at providing actionable advice, mixed with right wing propaganda.
Edit: there was an interesting study I came across in a zoebee video recently, where they had an actor dress up like a professor and give a nonsense lecture in an academic setting. Much of the (academic) audience came away thinking they learned something, when there was no content to learn. Point is, charismatic presentation is extremely important. That's why people like Jordan peterson have huge followings.
I think in this case you can split men into three categories: the guys that get it and don't really think about guys that don't, the guys that get it and realize there's potential for grifting the guys that don't, and the guys that don't get it.
The recommendation provided by the article is a little bit of a the blind leading the blind situation. If I knew what to do I'd do it.