For a treat, look up Gamergate. Hint, it predated the Alt-Right movement while pioneering many of those same techniques that lead to Donald Trump's election in the USA (I also note that many of these identical techniques are used by tankies here on the Threadiverse too, like whataboutism and didoing).
There is nothing new under the sun - only pre-existing concepts that cycle up and down in popularity. That said, the rise of an anonymous internet that has platformed these types of "alternative" thinking processes has emboldened trolling behaviors and helped it cross over into the mainstream and even bring it forth from hidden chatrooms into irl - e.g. voting in election polls, based on a concept such as bOtH sIdEs SaMe.