Feels more like their going to cause these more 'concsrvstive' groups to be further alienated more then anything

Unfortunately, that's literally the entire purpose behind it. They want pockets of our own population to turn against the rest. To start seeing themselves as persecuted outsiders. This makes them very susceptible to foreign influence campaigns, because they will already identify more with US or Russian interests than Canadian ones.

Right now, those people are still a minority. But they are growing in numbers all the time. The Alberta Separatist Movement is a perfect example. It seems like a joke right now...but if we don't do something to counter this kind of movement sooner rather than later, it will eventually put us in the same position that Ukraine is in, with Russia.