▲ 169 ▼ Ford’s new EV pickup is named Fathom, will start at $28,350 (electrek.co) submitted 3 months ago by user_6282638282@sopuli.xyz to c/electricvehicles@slrpnk.net 129 comments fedilink hide all child comments Preorders in 2027. No photos or real feature reveals.
[–] Tikiporch@lemmy.world 2 points 3 months ago (2 children) What was wrong with the Maverick, again? permalink fedilink source hideshow 2 child comments replies: [–] invertedspear@lemmy.zip 3 points 3 months ago Marketing execs can’t figure out why the F150 Lightning failed. Is it because they priced it at luxury vehicle prices? Fuck no, it must be because consumers were too dumb and must have thought it was a trim level or something. So this time they aren’t going to reuse an existing name. The F150 lightning is a fantastic truck. But the first BEV should have been the mid size, and maybe shoot for more range which is what consumers constantly doubt by streamlining the design a bit. permalink fedilink source parent [–] Cort@lemmy.world 1 point 3 months ago They decided to not make it a phev after doing some testing a few years back. Otherwise I'd already own one. Especially since they have AWD on the hybrid now. permalink fedilink source parent
[–] invertedspear@lemmy.zip 3 points 3 months ago Marketing execs can’t figure out why the F150 Lightning failed. Is it because they priced it at luxury vehicle prices? Fuck no, it must be because consumers were too dumb and must have thought it was a trim level or something. So this time they aren’t going to reuse an existing name. The F150 lightning is a fantastic truck. But the first BEV should have been the mid size, and maybe shoot for more range which is what consumers constantly doubt by streamlining the design a bit. permalink fedilink source parent
[–] Cort@lemmy.world 1 point 3 months ago They decided to not make it a phev after doing some testing a few years back. Otherwise I'd already own one. Especially since they have AWD on the hybrid now. permalink fedilink source parent