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BMW Is Showing Commercials On Their Car's Dash Screens And They Want You To Think It's A Treat (www.theautopian.com)
submitted 3 months ago by to c/technology@lemmy.world
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[–] 128 points 3 months ago (18 children)

What an awful “premium” brand. They’re the same ones trying for subscription access to heated seats, remote start, or driver assistance features among others.

What a crap brand.

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  • [–] 20 points 3 months ago (2 children)

    That is the weirdest thing. I can understand bottom of the barrel economy brand going "The initial cash is small, but we will nickle and dime you on the service fees and show ads. What can you do, afford a different car? Don't think so."

    Premium brand like BMW? What you smoking there in Bavary?

    Your customers can afford to choose another car. Your price is high enough people expect smooth nice experience. Not annoying ads or clear pointless cash grabs like charging for already installed seat heaters. Sell the trim package or not.

    What people will accept is "okay the maintenance and service at garage costs, if one wants to maintain this in nice condition". Those suspension bushings, dampers, springs, tires and so on still need the normal amount of premium garage priced maintenance.

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  • [–] 6 points 3 months ago

    Exactly stupid nickel and dime cons like this are the fastest way to destroy brand image that takes decades to build, when I was ready to buy my first expensive Android phone I bought a Samsung Galaxy as I thought Samsung built good quality premium phones, and then I noticed that they had ads built into it through their default apps just like the budget android phone makers like Xiomi etc and I immediately lost all respect for the Samsung brand, my next phone was an iPhone after that

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  • [–] 1 point 3 months ago

    I have to imagine that the customers BMW targets probably like ostentatious consumerism, right? Maybe something like "these plebs don't even get premium ads on their car dashboard."

    I mean I have no idea. I'm just guessing. They could afford another car, right? They must like it. Or are BMWs only for people that are like the "McMansion" level of rich? It's not like it's a Bentley or a Rolls, right? Those are car words. Aren't those the "old money" type of brands?

    50% of all consumer spending is done by the top 10% of income earners. Maybe BMWs are the bottom of the barrel economy cars for that 10%. 🤷‍♂️

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  • [–] 0 points 3 months ago (9 children)

    I leased a BYD seal for the last few weeks as an extended test drive and it has adverts on the screen you use to change the climate control so...

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  • [–] -4 points 3 months ago (5 children)

    You're lying.

    Dunno why, but it's kinda lame

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  • [–] 5 points 3 months ago* (last edited 3 months ago) (3 children)

    Adverts for BY D own products are still adverts.

    Truth hurts?

    Ok you do you.

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  • [–] -2 points 3 months ago (2 children)

    The adverts that I have never once seen when I drive my car?

    Pretty cool how we live in some parallel reality

    Or, you could just be full of shit

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  • [–] 5 points 3 months ago

    Tech companies do something called A/B testing where they will release a "feature" such as Ads to a segment of the user base and not to the others to see how they respond to decide if they want to release it to everyone, so yes in many instances we do live in parallel realities.

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