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Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves. (www.cnbc.com)
submitted 3 months ago by to c/technology@lemmy.world
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[–] [S] 62 points 3 months ago (6 children)

The interesting part is not whether Apple wins the biggest model race, but whether it changes the economics: If enough AI runs locally, every token avoided is cloud capacity nobody has to build. That is a very different business model from selling ever more cloud compute.

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  • [–] 5 points 3 months ago (5 children)

    I’m pretty skeptical local models can hold a candle to the cloud-based ones, particularly the ones Apple trains.

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  • [–] [S] 32 points 3 months ago (2 children)

    Raw capability is only one metric: A local model probably will not beat the best cloud model any time soon, but it does not need to. If it handles 80 to 90% of everyday tasks instantly, privately and at near zero marginal cost, that is a huge win. Reserve the cloud for the genuinely hard requests, not every prompt.

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  • [–] 13 points 3 months ago (1 child)

    Most people don’t need deep agentic ai on their phones, they just need quick answers to questions, to add events to their calendars, answer emails, and remember things about their lives. These local llms actually perform better than the cloud ones for these tasks

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