The apex is Activision.

No more battle.net, now we get Facebook account integration!

No more private chats, now we get real money auction house!

Goodbye placeable stat points, now we get cookie cutter builds that must all be viable!

Goodbye soloable content, now all the bosses get enrage timers!

I thought it was very symbolic that after the demo of D3, (imo the last thing blizzard created, act 1 of D3, the only slightly decent part of the game) the first thing that happens is they kill deckard cain.

Blizzard is just a skin puppet, same as every other great developer that the Activision cancer has consumed.