I take it mean similarly, but using more aggressive language for emphasis. Like consume what they've taken back into the commons.

No that’s intentional. The problem with these slogans is that large populations have nuance.

If you say eat the rich, those chuds would either think your talking about upper middle class people or just reject it cause they can imagine one good rich person.

Conversely, when it comes to people on benefits, even thought the vast majority don’t abuse the system, the chud’s echo chamber is full of the rare examples that do.

So the solution is to acknowledge that being a parasite can happen in all walks of life, even though all the negative effects come from the rich ones.