How about if a game is too expensive, you just don’t play it?
That rule forms some interesting results; sometimes, people realize they really DO want to play that game, and can stomach the high price more than they can missing out. People are not always honest with themselves about their judgment of a price. They always want it for less if possible, but may confess that a higher price is better than no product.
If you’ve ever seen the “walk away -> Wait!” style of price negotiation, that’s this - it can happen with both consumers and publishers. Also called driving a hard bargain, or haggling. Factorio dev famously called people out on their habitual approaches to sales, and I think it’s hard to say he didn’t earn his success.
Plus, on devs having lots of money: They’re often putting that money to future development. Some studios I love like Supergiant and Game Bakers had some semi-flops as they tried new ideas. If they didn’t build savings from success stories, they’d have to close down after that. Besides, they deserve some results for their risk taking. And don’t you dare say indie development doesn’t involve risk.