I don't see why not, they could before couldn't they? Even if you want to stick to the cost argument, i don't have to care about that, cause i need to look out for myself as a consumer. If they can't provide a way for me to own the game, i'll simply take my business elsewhere. There's a reason i opted to buy a disc edition ps5 instead of a digital edition, because i didn't want to be locked to their storefront. That hasn't changed one generation later, so if that's the only option i'm just not going to buy it. Also, you claim physical is dead, but the situation is more nuanced when you look at the sales on a per game basis. There are definitely a lot of games that sell more digitally, but there are also first party titles like rift apart that have a 75%/25% physical/digital ratio. I think they're definitely taking a risk alienating those first party customers by going digital only, but we'll see what happens i guess.